Comments on: Bubblicious http://www.robertwrightphoto.com/writing/taking-care-of-business/bubblicious/ @ robertwrightphoto.com Sat, 06 Mar 2010 15:36:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: me http://www.robertwrightphoto.com/writing/taking-care-of-business/bubblicious/comment-page-1/#comment-4624 me Thu, 30 Oct 2008 23:51:20 +0000 http://www.robertwrightphoto.com/writing/?p=308#comment-4624 there is a saying in Business; if you can't price it you can't sell it... I think partly media has been unable to price online usage correctly and therefore they can't sell it. It might take the near death of printed media to establish a realistic online base rate. In other words, if advertisers have nowhere to go but online, that is where they will go. And then magazines can come back as boutiques printed on demand in smaller volumes. Online would be the major market. there is a saying in Business; if you can’t price it you can’t sell it…

I think partly media has been unable to price online usage correctly and therefore they can’t sell it. It might take the near death of printed media to establish a realistic online base rate. In other words, if advertisers have nowhere to go but online, that is where they will go.

And then magazines can come back as boutiques printed on demand in smaller volumes. Online would be the major market.

]]> By: olivier http://www.robertwrightphoto.com/writing/taking-care-of-business/bubblicious/comment-page-1/#comment-4623 olivier Thu, 30 Oct 2008 23:37:47 +0000 http://www.robertwrightphoto.com/writing/?p=308#comment-4623 Roberto- I can't help but be amused by all this, if it wasn't so personal, but however little I actually speak of this, online and otherwise, I actually think about this stuff all the time. I do not share my thoughts nor my predictions(which are very similar to yours) and for one simple reason: Your alcoholic father does not stop drinking because mama told him to, your girlfriend doesn't stop smoking crank because you begged her to; they all do because they've hit bottom and want to and "sometimes" have too. The rest of them just take it to their graves. Happy Halloween.! Roberto- I can’t help but be amused by all this, if it wasn’t so personal, but however little I actually speak of this, online and otherwise, I actually think about this stuff all the time.

I do not share my thoughts nor my predictions(which are very similar to yours) and for one simple reason: Your alcoholic father does not stop drinking because mama told him to, your girlfriend doesn’t stop smoking crank because you begged her to; they all do because they’ve hit bottom and want to and “sometimes” have too. The rest of them just take it to their graves. Happy Halloween.!

]]> By: John Loomis http://www.robertwrightphoto.com/writing/taking-care-of-business/bubblicious/comment-page-1/#comment-4621 John Loomis Thu, 30 Oct 2008 15:46:55 +0000 http://www.robertwrightphoto.com/writing/?p=308#comment-4621 Well done, Robert -- I think that "g" is absolutely right when he singles out the lack of parity between print and online advertising rates. 1/10 cannot save these giant publishing Titanics, as they ram straight ahead into the iceberg that is their own incredibly poor judgement concerning the breaking of the traditional mass media distribution model and the introduction of the da Internets. Grand week for photography, no? DRR, Time Inc., Conde Nast, Tribune, LA Times, Newark, oh my! Well done, Robert — I think that “g” is absolutely right when he singles out the lack of parity between print and online advertising rates. 1/10 cannot save these giant publishing Titanics, as they ram straight ahead into the iceberg that is their own incredibly poor judgement concerning the breaking of the traditional mass media distribution model and the introduction of the da Internets.

Grand week for photography, no? DRR, Time Inc., Conde Nast, Tribune, LA Times, Newark, oh my!

]]> By: g http://www.robertwrightphoto.com/writing/taking-care-of-business/bubblicious/comment-page-1/#comment-4620 g Thu, 30 Oct 2008 14:22:53 +0000 http://www.robertwrightphoto.com/writing/?p=308#comment-4620 No question someone will have to pay. To me, though, the most interesting thing about Carr's article was the disparity between print and online advertising rates. How did that happen? Personally, I'd be glad to pay for the Times - or whatever - online, just as I used to pay for the paper version. All they have to do is ask. I don't really feel like it's our fault that they've chosen this ridiculous business model. It's a symptom of their lack of confidence. People, and advertisers, will pay. Moving on to more important stuff, I can't believe you don't like Gawker. No question someone will have to pay. To me, though, the most interesting thing about Carr’s article was the disparity between print and online advertising rates. How did that happen? Personally, I’d be glad to pay for the Times – or whatever – online, just as I used to pay for the paper version. All they have to do is ask. I don’t really feel like it’s our fault that they’ve chosen this ridiculous business model. It’s a symptom of their lack of confidence. People, and advertisers, will pay.

Moving on to more important stuff, I can’t believe you don’t like Gawker.

]]> By: David http://www.robertwrightphoto.com/writing/taking-care-of-business/bubblicious/comment-page-1/#comment-4618 David Wed, 29 Oct 2008 22:16:35 +0000 http://www.robertwrightphoto.com/writing/?p=308#comment-4618 All very true. Even in the activists space, creating content and campaigns is not free. Time and effort must be compensated to be sustainable. All very true. Even in the activists space, creating content and campaigns is not free. Time and effort must be compensated to be sustainable.

]]> By: Fred http://www.robertwrightphoto.com/writing/taking-care-of-business/bubblicious/comment-page-1/#comment-4617 Fred Wed, 29 Oct 2008 20:33:25 +0000 http://www.robertwrightphoto.com/writing/?p=308#comment-4617 Well said. The situation reminds me of Ayn Rand's story in Atlas Shrugged. Well said. The situation reminds me of Ayn Rand’s story in Atlas Shrugged.

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